HATTERAS VACATION RENTALS STRATEGIC MARKETING
Here at Outer Beaches Realty, we are proud to employ an in-house marketing team which includes our Marketing Director, two marketing associates, a full time photographer, and three members of our senior management staff.
Through years of experience and continued research and analysis, we have gained a keen understanding of our target rental audience–what drives them, what they’re looking for in Hatteras vacation rentals, what they are reading and what they’re watching. Due to the highly competitive nature of the travel industry, we are constantly adapting and refining our specific marketing tactics to stay at the leading edge of our field, and it has worked. In 2016, we had the highest average weekly occupancy rate of all property management companies on the Island, we increased the number of weeks with 95% or higher occupancy by 20% year over year, and we have increased Advance Year Reservations for the 10th straight year.
As our reservation numbers soar, our in-house marketing team continues to invest in marketing strategies across all platforms and mediums, including digital and print advertising, social media, events and sponsorships, content marketing, press releases, and our annual rental brochure showcasing all OBR homes with their rates, amenities and spotlight photos. We also showcase our rentals in the country’s top markets. Our multi-channel strategy includes targeted demographic and behavioral marketing via:
- Advertising in geographic and activity-based interest publications including Our State Magazine, The Washington Post, DuPont Registry, and other major accommodation guides.
- Running digital campaigns on top regional and national websites including OneBoat, Outer Banks Visitors Bureau and Pilot Media Online.
- Running email marketing campaigns all year long targeting the most likely demographics to book family beach vacation homes.
- Employing a full-time social media marketing specialist and have the largest fan base with the most significant Facebook audience interaction on Hatteras Island.
- Publishing photos that sell homes; Outer Beaches’ photography is by far the best on Hatteras Island. Check out OBR aerial drone photography of our homes.
- Publishing top quality expert content on our website to serve as the go-to source for Hatteras Island visitors.
- Capitalizing on well-rounded SEO practices to maximize web traffic and boost engagement.
- Sponsoring promotional and community events such as the Sky Blue Summer Concert Series at REAL Watersports, the Annual Chicamacomico Banks Fire and Rescue Chili Cook Off, the Cape Angler’s Club Fishing Tournament, and the Fourth of July community fireworks and celebration.
- Dedicating exclusive marketing activities to OBR’s Fine Home Collections, including Platinum and Elite Homes, Hatteras Island’s only dedicated luxury brands.