Marketing Your Rental with Outer Beaches

Data-driven strategies that get your home booked.

Here at Outer Beaches, we like to do things a little differently as Hatteras Island’s only property management company with its own fully-staffed marketing department. Three marketing specialists, including a dedicated marketing manager, work closely with executive leadership and other departments to expertly put your home in front of the right audience at the right time.

Our marketing plans mix digital, email, social media, print, and promotion strategies to reach millions of people in our target feeder markets every year. From our popular annual catalog to a tailored Facebook offer to special campaigns throughout the year, we leave no stone unturned when it comes to getting your home booked.

And our expertise shows: OuterBeaches.com puts your home in front of more than 1.1 million website visitors annually, we have tripled revenue from email to more than $1.3 million in less than two years, we have the largest Facebook following of all companies on the Island, and we have increased Advance Year Reservations for the 11th straight year.

Alicia Thorpe
Marketing Manager

Public Relations & Communications

Communication is key. We undertake a number of communications programs to make sure you and your guests have all the info you need, including monthly owner newsletters, storm and emergency communications, new program announcements, and more.

Data-Driven Strategies

The proof is in the numbers. We monitor several key performance indicators on a daily (sometimes hourly!) basis, using countless data points to drive smart and agile decision making.

Full Service Marketing Programs

Outer Beaches optimizes every piece of the marketing puzzle to book your home: SEO and SEM, digital and print advertising, social media, email marketing, content marketing, video, events and sponsorships, catalog publication, and promotional campaigns.

Targeted Campaigns

In addition to mass marketing activities, we drill down into our data to implement segmented campaigns based on guest demographics, feeder markets, house groups, and more to reach guests where they are and drive big results.

In-House Expertise

Our team combines myriad talents and skills across website management, copywriting, graphic design, photography, video production and more to make sure your home has every marketing tool it needs.

Continuing Education & Development

Marketing is a fast moving field, and we make sure we’re at its leading edge with continuing education from online courses and certifications, tourism and vacation rental conferences, and a finger on the pulse of industry advancements.

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