Marketing Your Rental with Outer Beaches
Data-driven strategies that get your home booked.
Here at Outer Beaches, we like to do things a little differently as Hatteras Island’s only property management company with its own fully-staffed marketing department. Three marketing specialists, including a dedicated marketing manager, work closely with executive leadership and other departments to expertly put your home in front of the right audience at the right time.
Our marketing plans mix digital, email, social media, print, and promotion strategies to reach millions of people in our target feeder markets every year. From our popular annual catalog to a tailored Facebook offer to special campaigns throughout the year, we leave no stone unturned when it comes to getting your home booked.
And our expertise shows: OuterBeaches.com puts your home in front of more than 1.1 million website visitors annually, we have tripled revenue from email to more than $1.3 million in less than two years, we have the largest Facebook following of all companies on the Island, and we have increased Advance Year Reservations for the 11th straight year.
Nate Nuzzo
Marketing Manager
Communication is key. We undertake a number of communications programs
to make sure you and your guests have all the info you need, including
monthly owner newsletters, storm and emergency communications, new
program announcements, and more.
In addition to mass marketing activities, we drill down into our data to
implement segmented campaigns based on guest demographics, feeder
markets, house groups, and more to reach guests where they are and drive
big results.
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